Forme Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, today announced a groundbreaking promotion tied to the 2026 World Cup. From now through June 30, customers who purchase on forme.science and use code TEAMUSA at checkout will receive a 100% refund if Team USA reaches the World Cup Final. This marks the first time an e-commerce brand has used a prediction market to hedge promotional risk, according to the company.
The campaign, powered by promotions platform PlayAbly and regulated prediction market Kalshi, allows Forme to offer the guarantee without taking on unlimited financial exposure. “Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything – by helping people perform at their best,” said Seiji Liu, co-founder of Forme Science. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”
PlayAbly designed the campaign to harness excitement around cultural moments. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!” said Angelo Ferro, founder and CEO of PlayAbly. “We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real. This is what innovation looks like: finding new ways to bring people into the moment.”
Nicolas Hull, director of business development at Kalshi, noted the broader implications: “Forme is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.” The initiative demonstrates how regulated prediction markets can serve as practical risk-management infrastructure, enabling brands to launch promotions once considered too costly or unpredictable.
Forme Science is known for its patented intelligent posture wearables for recovery, performance, and longevity. The company serves consumers, elite athletes, healthcare professionals, and is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.
For more information on the promotion, including official rules, visit https://forme.science/pages/team-usa. Learn more about PlayAbly at playably.ai and Kalshi at www.kalshi.com.
