Forme Science, the smart posture and recovery wearables brand worn by Olympians and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop at forme.science and use the code TEAMUSA at checkout will receive a full refund on their purchase if Team USA reaches the 2026 World Cup Final.
The campaign, powered by the promotions platform PlayAbly, leverages the federally regulated prediction market Kalshi to make the payout possible. By hedging on Kalshi, Forme can offer the guarantee without taking on unlimited financial exposure. This approach represents a milestone for both e-commerce and prediction markets, showing how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure.
“Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best,” said Forme co-founder Seiji Liu. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”
PlayAbly designed the campaign structure end-to-end so Forme could offer the guarantee with confidence. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands,” said Angelo Ferro, founder and CEO of PlayAbly. “This is what innovation looks like: finding new ways to bring people into the moment.”
“Forme is the first e-commerce brand to use prediction markets to hedge risk,” said Nicolas Hull, director of business development at Kalshi. “This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.”
How it works: Customers shop at forme.science through June 30 and enter code TEAMUSA at checkout. If Team USA reaches the World Cup Final, every TEAMUSA order gets 100% cashback (excluding taxes and shipping). The promotion is subject to official rules available at forme.science/pages/team-usa.
“This represents a new era in consumer marketing,” said Liu. “Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure - and focus on creating memorable customer experiences.”
Forme Science, known for its patented intelligent posture wearables, is the Official Posture & Recovery Partner of the MLB Players Association. The company serves consumers, elite athletes, and healthcare professionals. With this launch, Forme and PlayAbly are introducing a model that combines consumer engagement, financial innovation, and intelligent risk management.
