Stonegate Capital Partners Updates Coverage on Nu Skin Enterprises, Citing Revenue Decline and Strategic Shifts

By SoCal Editorial Team•
Stonegate Capital Partners revises Nu Skin Enterprises' outlook after Q2 2026 results, highlighting revenue shortfalls, guidance cuts, and the potential of Prysm iO as a key growth driver.
Stonegate Capital Partners Updates Coverage on Nu Skin Enterprises, Citing Revenue Decline and Strategic Shifts

Stonegate Capital Partners has updated its coverage on Nu Skin Enterprises Inc. (NYSE: NUS), following the company's second-quarter 2026 earnings report. The investment firm noted that NUS reported revenue of $320.1 million, adjusted net income of $10.0 million, and adjusted earnings per share of $0.20. These figures compared to Stonegate's estimates of $345.2 million in revenue and $0.20 adjusted EPS, with adjusted net income slightly below the projected $10.3 million. The company's GAAP EPS was a loss of $5.14, primarily due to a $78.9 million non-cash goodwill impairment and a $167.5 million deferred-tax valuation allowance, both of which were excluded from adjusted results.

Operationally, Nu Skin's core gross margin improved by 20 basis points year-over-year to 77.7%, but consolidated gross margin declined 60 basis points to 68.2%. Adjusted operating margin fell 190 basis points to 6.1%. Revenue from Nu Skin and its subsidiary Rhyz declined 15.5% and 25.0% year-over-year, respectively. Management also reduced its full-year 2026 revenue guidance to $1.28 billion to $1.35 billion, down from the previous range of $1.35 billion to $1.50 billion, and adjusted EPS guidance to $0.70 to $0.90 from $0.80 to $1.20.

One notable strategic shift is the delay of the India market launch to the first half of 2027 from year-end 2026. The company is refining local sourcing, logistics, technology integration, and its affiliate model to ensure a successful entry. Stonegate believes the revised outlook reflects a lower near-term setup, but identifies Prysm iO adoption, sales-force productivity, and cost actions as primary drivers for 2027.

Prysm iO, Nu Skin's AI-powered beauty and wellness device, remains a central long-term growth initiative. To date, more than 39,000 devices have been placed, and 2.5 million scans have been completed. The company targets 50,000 to 60,000 devices by year-end. Stonegate views Prysm iO as a sales-force productivity tool, with AI-enabled assessments, recommendations, and 90-day wellness plans expected to help leaders deepen customer engagement, improve conversion, and broaden monetization across beauty and wellness.

Sales-force trends showed early signs of stabilization. Sales leaders declined 9% year-over-year, compared to a 13% decline in the first quarter, and were essentially flat quarter-over-quarter. Mainland China sales leaders increased 2% year-over-year. While recruiting remains below levels required for sustainable growth, Stonegate notes that Prysm iO training, compensation changes, leadership development initiatives, and the East-West operating model provide several potential drivers for improved productivity and profitability next year.

For investors, the guidance cut signals a softer near-term outlook, but the margin improvement and cost optimization efforts could position Nu Skin for a stronger 2027. The company's focus on Prysm iO and sales-force stabilization may offer a path to recovery, though execution remains key. Stonegate Capital Partners, a capital markets advisory firm, provides this analysis to help investors understand the implications of Nu Skin's latest results and strategic direction.

SoCal Editorial Team

SoCal Editorial Team

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