LOS ANGELES, CA—Kaufman Real Estate & Consulting, the advisory arm of Kaufman & Company, has launched LandBriefing, a new research platform designed to help developers, investors, and operators identify land opportunities across the United States before they become apparent in the broader market. The platform, available at LandBriefing.com, provides a systematic approach to evaluating land markets, aiming to give users a competitive edge in a sector where timing is crucial.
LandBriefing tracks 14 U.S. metros using the Kaufman Opportunity Score, a 0 to 100 framework that weighs four key factors: price momentum since 2021 (30%), employer and catalyst strength (25%), affordability and undervaluation relative to income and rent (25%), and supply tightness measured by permit and inventory pressure (20%). These factors are combined to assign each market a tier: Buy Window, Selective/Steady, or Caution/Wait. This allows users to quickly assess where conditions favor a purchase and where near-term risks may outweigh potential rewards.
Each market also receives a confidence rating, which measures the reliability of the underlying data rather than the attractiveness of the opportunity. Users can adjust weighting sliders on the platform to align with their own investment strategies, causing scores, charts, and notes to recalculate in real time. This interactive feature is intended to make the tool adaptable to various investment theses.
Daniel Kaufman, founder of Kaufman & Company and head of Kaufman Real Estate & Consulting, noted that the platform was born from a practical need. “LandBriefing came out of a simple problem. I wanted a working framework for where to be looking for land right now, not another static report that’s out of date by the time it lands in your inbox,” he said. “This is the same judgment we use to underwrite our own capital, put in front of the people doing this work every day.”
The platform launches with a public data research snapshot that is manually refreshed, market pages featuring illustrative sample parcels and live search links to major listing sites like Crexi, LandWatch, LoopNet, and Zillow. It also includes a national indicators section drawing on data from sources such as Freddie Mac, Case Shiller, and the U.S. Census Bureau. A private dashboard offers live watchlist scores and notes for a select group of clients and partners.
Looking ahead, Kaufman Real Estate & Consulting plans to evolve LandBriefing by moving from manual research snapshots to connected live data feeds, adding paid listings data for real-time parcel information on market pages, and developing automated score alerts. These alerts would notify users when a market enters Buy Window territory or when a new catalyst shifts a metro’s ranking, keeping them informed of significant changes.
LandBriefing is built and maintained by the same team behind Kaufman Real Estate & Consulting’s advisory practice, which draws on more than 25 years of principal-side real estate experience across residential communities, commercial hospitality, build-to-rent, workforce housing, modular construction, and data center infrastructure, representing over $2 billion in project value. This depth of experience underscores the credibility of the platform and its potential to become a valuable resource for industry professionals.
The launch of LandBriefing comes at a time when land investment requires careful analysis of market dynamics. By providing a data-driven, customizable tool, Kaufman Real Estate & Consulting aims to fill a gap for those seeking to make informed decisions in a competitive environment. The platform’s focus on emerging opportunities before they become mainstream could significantly impact how developers and investors approach land acquisition in the coming years.
