ZUG, Switzerland - naoo AG, the operator of an AI-powered social discovery, activation, and commerce platform, has unveiled naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed is designed to provide users with more relevant and real-time content by integrating interests, trends, location, and community signals. It is the first feed built end-to-end on naoo's matured AI organization and infrastructure, according to a company announcement.
naoo Sense 3 represents a significant evolution from its predecessor, naoo Sense 2, which launched in mid-2025. Over the past year, naoo's AI team has developed a full stack of infrastructure and products, including GAIA (a scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), and METIS (a real-time experimentation layer). These foundational technologies have enabled the creation of naoo Sense 3, which is built to react to each user in real time. The feed shows something new every time it is opened, adapts to shifts in user behavior and interests, and helps new users find relevant content from their very first session.
One of the key features of naoo Sense 3 is its ability to improve continuously. Through the use of METIS, naoo can run multiple versions of the feed algorithm side by side, measure their performance against real engagement signals, and roll out the most effective configurations. This ensures that the feed becomes more personalized and engaging over time.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
This launch is strategically important for naoo as it aims to strengthen user retention and engagement. A more relevant and personal feed is a proven method used by leading social platforms to deepen engagement and grow audiences. By applying this technology to its local-discovery model, naoo hopes to support sustained growth of its active user base. The company plans a phased rollout of naoo Sense 3 throughout August 2026.
naoo AG is headquartered in Zug, Switzerland, and employs 41 people. The company is listed on the Dusseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329). For more information, visit the original release on NewMediaWire.
