Hodo Foods, known for its high-quality tofu products, is broadening its retail footprint by introducing its plant-based protein offerings at three major grocery chains: Meijer, Harris Teeter, and Giant Martin's. This strategic expansion comes in response to rising consumer demand for nutritious, minimally processed protein alternatives. According to Hodo Founder Minh Tsai, the tofu category experienced an 8% sales growth between 2021 and 2023, with younger generations increasingly embracing tofu as a dietary staple. The company's product line now encompasses over 20 retail SKUs, including entrees, dips, flavored tofu blocks, and innovative items like the recently launched Saucy Tofu Kits.
Each retailer will offer a curated selection of Hodo's products. Meijer shoppers can find Extra Firm Tofu, Organic Miso Tofu, Organic Indian Spiced Tofu, and Thai Curry Nuggets. Giant Martin's will carry Organic Miso Tofu, Thai Curry Nuggets, and Vegan All-Day Egg Scramble. Harris Teeter's lineup includes Extra Firm Tofu, Organic Miso Tofu, Organic Indian Spiced Tofu, Thai Curry Nuggets, and Chermoula Moroccan Cubes. Hodo's products are crafted from organic, non-GMO soybeans, offering a protein-rich, nutrient-dense alternative that provides a complete plant protein with all nine amino acids. Retail prices for these products range from $4.99 to $7.99.
This expansion adds to Hodo's existing presence in regional and national retailers like Whole Foods, Albertsons Safeway, HEB, and Wegmans. The company has also established partnerships in the foodservice sector, supplying ingredients to notable establishments such as Chipotle, Sweetgreen, and several corporate cafeterias. The move reflects a broader trend toward plant-based protein consumption, with consumers increasingly seeking convenient, health-conscious meal options that do not compromise on taste or nutritional value. This expansion matters because it significantly increases accessibility to high-quality, organic plant-based proteins for a wider consumer base, supporting dietary shifts toward more sustainable and health-focused eating patterns while capitalizing on the growing market demand documented in industry sales data.
