California Tortilla, a fast-casual restaurant chain specializing in California-style Mexican cuisine, is celebrating thirty years in business by introducing a Memory Contest that invites customers to share their most cherished experiences with the brand. Thirty winners will receive free burritos for an entire year. Keith Goldman, President and CEO of California Tortilla, highlighted the contest's purpose as a way to celebrate with the customers who have contributed to the brand's longevity and success. The contest encourages participants to submit stories, photographs, or videos that capture memorable moments at the restaurant.
Eligible participants must be at least 18 years old and can submit entries through direct messages on Instagram or via other specified communication channels. The submission window opened at the contest's launch and will close on June 1, 2025, with winners announced in June. Alongside the contest, California Tortilla is promoting its Burrito Elito loyalty program, which allows members to earn points on purchases and access exclusive benefits. Customers can join by downloading the restaurant's mobile app or registering in-store to stay updated on the latest offerings.
Founded in 1995, California Tortilla has expanded to 27 locations and has received numerous accolades, including recognition from FastCasual.com and various local awards. The chain has built its reputation on chef-inspired Mexican dishes that feature bold flavors and high-quality ingredients. The anniversary initiatives reflect the brand's commitment to engaging its customer base and acknowledging their role in its three-decade journey. For more information on the contest and loyalty program, visit https://www.californiatortilla.com.
