Club Cruise, a prominent West Coast travel agency, has established a new dedicated department exclusively serving Viking Cruise travelers, positioning itself at the forefront of luxury travel consultation. The department is led by Heather Faith Huber, a recently recognized 30 Under 30 Luxury Travel Advisor's Rising Star, who brings extensive expertise in Viking river and ocean cruise offerings. The agency has experienced remarkable growth, reporting a 44% increase in Viking River Cruises and a 61% increase in Viking Ocean Cruises sales over the past 18 months.
Huber's department has been instrumental in this expansion, attracting high-end clientele and transforming first-time passengers into loyal Viking travelers. With more than 90% of 2025 cruise inventory already sold out, the department provides crucial services such as securing remaining cruise spaces, obtaining free airfare, and leveraging exclusive offers. The team specializes in offering Viking-certified agents who provide personalized, comprehensive travel planning beyond traditional booking services.
Huber emphasizes the department's commitment to creating meaningful client relationships, noting that their typical clients invest between $15,000 and $35,000 per journey. The department offers unique benefits including expert agent consultation, local concierge support, custom trip planning, and priority access to Viking cruise opportunities. As a President's Club member of the Travel Leaders Network and a longtime Viking Cruises partner, Club Cruise continues to demonstrate its dedication to delivering luxury travel experiences with exceptional service and value.
The establishment of this specialized department matters because it addresses the growing demand for luxury cruise experiences while providing essential services in a market where premium inventory is rapidly disappearing. With over 90% of 2025 Viking cruise inventory already sold out, travelers face significant challenges securing desirable accommodations and itineraries. This department's ability to secure remaining spaces and leverage exclusive offers becomes increasingly valuable as availability diminishes.
The implications extend beyond immediate booking assistance to the broader luxury travel industry. The department's success in converting first-time passengers into loyal Viking travelers suggests a sustainable model for building client relationships in high-end travel. The reported 44% increase in Viking River Cruises and 61% increase in Viking Ocean Cruises sales over 18 months indicates strong market demand that other agencies may seek to emulate. This specialized approach allows Club Cruise to differentiate itself in a competitive market while capitalizing on the growing preference for personalized, comprehensive travel planning services.
The department's focus on clients investing $15,000 to $35,000 per journey highlights the economic significance of the luxury travel segment. This development reflects broader trends in travel where consumers increasingly seek expert guidance and premium experiences rather than simply transactional bookings. As a President's Club member of the Travel Leaders Network, Club Cruise's strategic move may influence how other agencies structure their services to meet evolving consumer expectations in the post-pandemic travel landscape.
