Whis Media, operating as Whisenhunt Media, has officially launched a dedicated Experiential Marketing & Corporate Events division, naming industry veteran Reagan Pfifer to lead the practice. The expansion broadens the agency's full-service media offerings and reflects a deliberate move toward delivering results-driven brand activations for B2B clients.
Whis Media is now positioned as a full-service experiential marketing agency capable of managing the complete range of live and immersive brand experiences. The division's scope includes corporate event production, experiential brand activations, and strategic event programming designed to produce measurable outcomes for business clients. The launch responds to growing demand from the agency's existing B2B client base, which has increasingly sought integrated media and events services from a single provider. By bringing these capabilities in-house, Whis Media aims to deliver a more cohesive client experience from initial concept through final execution.
Leading the new division is Reagan Pfifer, a seasoned practitioner with a background spanning corporate event production and experiential marketing. Pfifer's appointment reflects the agency's intent to bring specialized expertise to a discipline that requires both creative direction and precise operational management. The decision to build the division around an established practitioner rather than develop the capability gradually underscores the agency's commitment to entering the space with demonstrated credibility. Corporate event production requires coordination across logistics, brand strategy, and live experience design—areas where Pfifer brings direct, hands-on experience.
“Our relentless commitment to client success drives everything we do, and this division is a direct extension of that commitment,” said Reagan Pfifer, Division Lead of Whisenhunt Media. “The vision is clear, to build Whisenhunt Media into an indispensable full-service media house that clients can rely on at every stage of their brand's journey, from digital strategy to live experience.”
The addition of the Experiential Marketing & Corporate Events division meaningfully deepens the agency's service architecture. As a recognized experiential marketing agency, Whis Media now provides clients with an expanded set of capabilities that connects live, in-person brand experiences to the broader media and marketing strategies the agency already delivers. For B2B brands, experiential activations serve as a high-impact channel for building relationships, generating leads, and reinforcing brand positioning in ways that digital-only approaches cannot replicate. The new division is structured to address that need through dedicated personnel and specialized operational processes.
This development is significant for the Long Beach and surrounding area business community, as it signals a growing trend among media agencies to offer integrated services that bridge digital and physical experiences. B2B companies in the region can now access a single provider for both media strategy and live event production, potentially streamlining their marketing efforts and improving ROI. The move also highlights the increasing importance of experiential marketing in the B2B sector, where face-to-face interactions can drive deeper engagement and stronger business relationships.
Whis Media's expansion into experiential marketing positions it as a more comprehensive partner for clients seeking to create memorable brand experiences. For more information about Whis Media's services, visit Whis Media's website.
