tZERO Group, Inc., a leader in blockchain-based financial infrastructure, has announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) - the buybuy BABY® Intellectual Property Token - is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.
The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.
The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.
“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.
Eligible investors can learn more and access trading here.
This development is important because it marks a rare instance where a tokenized security linked to intellectual property moves from primary issuance to secondary trading on a regulated platform. It highlights the growing acceptance and practical application of blockchain technology in traditional finance, potentially paving the way for more companies to tokenize their assets and offer fractional ownership to a broader investor base. For the industry, it demonstrates a viable path for creating liquidity in previously illiquid assets, such as intellectual property, and could influence how brands engage with their customers and investors.
The move also underscores tZERO’s role as a pioneer in the digital asset space, providing a compliant and secure environment for trading tokenized securities. As more assets become digitized, the ability to trade them on regulated platforms will be crucial for investor protection and market integrity.
