The Tourism Authority of Thailand (TAT) has launched a new initiative, "Feel All the Feelings, Seeking Thailand's Wonders," featuring Amazing Thailand Ambassador LISA. Running from 1 May to 31 July 2026, the campaign encourages travellers to explore Thailand's diverse destinations and offers opportunities to win exclusive prizes. This development is significant for Long Beach, California, and surrounding areas because it highlights innovative tourism strategies that could inspire local business and destination marketing efforts, especially in promoting sustainable and certified travel experiences.
Ms. Thapanee Kiatphaibool, Governor of the TAT, stated, "The 'Feel All the Feelings, Seeking Thailand's Wonders' initiative builds on our approach of showcasing Thailand's appeal through the many emotions that travel evokes, encouraging visitors to experience each region more deeply — particularly during the green season when Thailand's natural landscapes are at their most distinctive." She added, "We expect this initiative to stimulate travel across Thailand and help distribute income to destinations and local communities throughout the country, while elevating Thailand's tourism standards in collaboration with certified establishments under programmes such as Trusted Thailand, STAR, and the Thailand Tourism Awards."
Participants can engage in two ways: collecting points via Buddy Rewards or submitting receipts from certified establishments. The Buddy Rewards option involves registering via LINE OA @buddyrewardsby1672 and checking in at designated locations nationwide to earn points. Collecting 2,000 points, including at least two check-ins at Amazing Thailand Ambassador Locations, allows participants to redeem a Photobox containing Photocards of LISA and destination images. The receipt submission option requires spending a minimum of THB 2,000 at TAT-recognised establishments under programmes such as Trusted Thailand, Thailand Tourism Awards (Kinnaree Awards), and STAR (Sustainable Tourism Acceleration Rating). Registration for the draw is available at https://amzth.org/SeekingThailandWonders.
The campaign offers 500 exclusive prizes, including a Photobox and Photocard set, black and white "55 Must-Visit Cities" T-shirts, a silver metal keychain, and a multipurpose scarf. These items celebrate Thailand's landmarks and aim to inspire future travel. For businesses in Long Beach and beyond, this initiative underscores the value of public-private partnerships in tourism, the potential of celebrity endorsements to drive engagement, and the importance of sustainability certifications in building traveller confidence. As global tourism recovers, such campaigns could serve as models for stimulating local economies and promoting responsible travel.
