Companies often dedicate significant resources to winning new customers, but the attention frequently wanes once the deal is signed. This gap in customer engagement can lead to renewal risks that are discovered too late. Sighub, a Rotterdam-based software company, has introduced Renewal Radar, a tool designed to monitor renewal signals within HubSpot and alert teams when customers may be slipping through the cracks.
Renewal Radar integrates directly with HubSpot, leveraging the data already stored in the CRM. It scans customer accounts, identifies the strongest renewal signals, and checks whether recent activity indicates the customer is receiving adequate attention. If the tool detects that a customer might be overlooked, it surfaces the account to the responsible team, ensuring that action can be taken before the relationship deteriorates.
Ulaş Arslan, founder of Sighub, highlighted the problem: "Companies put enormous effort into winning new customers, but existing customers can become surprisingly easy to overlook once the deal is closed. Customers notice that long before a renewal is officially at risk. We built Renewal Radar to help teams spot that gap while there is still time to do something about it."
The app is designed as a lightweight layer on top of HubSpot, not a replacement for existing systems. It monitors renewal information from multiple HubSpot sources, including deals, line items, quotes, subscriptions, and custom objects, while also considering recent customer activity. When an account requires attention, Renewal Radar can create a focused task for the responsible team, and when the issue is resolved, the alert can be cleared.
This approach is particularly beneficial for Customer Success and RevOps teams that already manage customers in HubSpot but want to avoid implementing a separate enterprise customer success platform. By working with existing data, Renewal Radar helps ensure that existing revenue receives the same level of attention as new pipeline.
The importance of this tool lies in its potential to shift the focus from solely acquiring new customers to retaining the ones a company already has. As Arslan noted, the uncomfortable question for growth-focused companies is not just how many new customers are being won, but whether existing customers still feel valued. Renewal Radar addresses this by providing a proactive way to monitor customer health and intervene before it is too late.
Renewal Radar is now available for HubSpot users through Sighub and the HubSpot App Marketplace. For more information, visit sighub.io.
