The second annual Chicano Hollywood Film Festival, set to take place over five days in Pomona, California, has announced that Pure Flix Familia, the upcoming Spanish-language and bilingual streaming platform from Great American Media, will join as an official media sponsor. The festival, which celebrates Chicano and Latino storytelling, will feature more than 140 films, industry panels, workshops, and networking events designed to connect filmmakers with entertainment executives and audiences.
Pure Flix Familia's sponsorship includes a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," hosted by Chicano Hollywood founder Johnny Murillo. During this session, Great American Media executives will discuss the vision behind the new platform, its commitment to faith- and family-focused programming, and its plans to collaborate with Latino filmmakers and content creators. The conversation will also explore the evolving landscape of faith and family entertainment and how Pure Flix Familia aims to serve Latino audiences with culturally relevant content that reflects their values and experiences.
Johnny Murillo expressed enthusiasm about the partnership, stating, "Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host the "Spill the Café Storyteller Lounge," a dedicated space where attendees can learn more about the platform and its upcoming launch. The company will also sponsor the Community Impact Legacy Award, presented during the Closing Night Awards ceremony on Sunday, August 2. This award honors individuals who demonstrate leadership and service that strengthen families and uplift communities, with the recipient to be announced at the ceremony.
Denise Crayne, Chief Financial Officer of Great American Media, highlighted the company's mission: "We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
Pure Flix Familia is part of Great American Media's portfolio, which includes Great American Family, Great American Pure Flix, and Great American Faith & Living. The platform is designed to offer a broad array of faith- and family-centered films, series, and original programming created specifically for Latino audiences. By collaborating with established and emerging Latino creators, Pure Flix Familia aims to become a trusted destination for families seeking uplifting stories that reflect their faith and cultural heritage.
The Chicano Hollywood Film Festival serves as a platform for both pioneers and emerging voices in Chicano and Latino cinema. By bringing together storytelling, culture, and commerce, the festival creates an environment where filmmakers can showcase their work, network with industry leaders, and explore new opportunities. The sponsorship by Pure Flix Familia underscores the growing interest in serving Latino audiences with content that resonates with their values and experiences.
For more information about the festival and its programming, visit the official [Chicano Hollywood](https://chicanohollywood.com) website. Details about Pure Flix Familia and Great American Media can be found at [Great American Media](https://www.greatamericanmedia.com).
