Long Beach pet businesses have a new avenue for wholesale trade with the launch of PETADD, a B2B marketplace that connects pet product suppliers and retail pet shops worldwide. The platform, now in open beta, operates on a commission-only model, meaning suppliers and retailers can register and use all core features without subscription fees or monthly access costs. For a region with a dense concentration of independent pet stores and a growing pet products sector, the introduction of a free, direct-connection tool could lower barriers to entry and improve margins for local operators.
PETADD offers several features designed to streamline wholesale trade. Retailers and shop owners can browse and connect with verified wholesale suppliers from the EU, US, and beyond in one place. Suppliers and manufacturers can list product catalogues and get discovered by thousands of pet shops actively seeking new stock. Built-in messaging tools allow buyers and sellers to negotiate terms, discuss order volumes, and build long-term relationships without leaving the platform. Direct payment processing enables orders to be placed and paid for within the platform, reducing friction and eliminating external invoicing tools. By cutting out intermediaries, both suppliers and retailers can improve margins and grow faster.
The company positions itself as a fix for a fragmented and inefficient B2B trade landscape in the pet sector. "The pet industry is growing rapidly worldwide, but B2B trade in this sector is still fragmented and inefficient," said a spokesperson for PETADD. "We built PETADD to fix that, a clean, modern marketplace where pet businesses can find partners, close deals, and scale. And because it is free to join, there is no barrier to getting started." The platform is currently welcoming pet product suppliers, distributors, and retailers from across Europe and North America to register and list their catalogues. More information is available at https://petadd.com.
For Long Beach, a city with a robust small-business ecosystem and proximity to major West Coast shipping and distribution networks, PETADD's free-to-use model could be particularly impactful. Independent pet retailers often struggle to access wholesale pricing and verified suppliers without costly intermediaries. A commission-only marketplace allows them to test new products and suppliers without upfront investment, potentially increasing competitiveness against larger chains. Suppliers in the region gain a direct channel to thousands of retail buyers across Europe and North America, expanding their reach without listing costs. The platform's integrated messaging and payment tools also reduce administrative overhead, a critical benefit for small operations.
PETADD is registered in the United Kingdom (Company No. 17312266) and serves businesses across Europe and North America. As the pet industry continues to grow, the platform's success will depend on adoption by both suppliers and retailers. For Long Beach businesses, the open beta represents an early opportunity to shape a marketplace that could become a standard for pet industry wholesale trade. The commission-only structure aligns the platform's revenue with successful transactions, creating an incentive to support deal completion rather than simply collecting access fees.
