Zug and Zurich, Switzerland — naoo AG, operator of a social discovery, activation and commerce platform, has launched naoo Worlds, a product format that integrates creators, artificial intelligence, maps and local businesses into a unified discovery experience. The announcement, made July 8, 2026, positions Worlds as a tool to inspire users, highlight local businesses and encourage in-person visits.
The first World to go live, titled “Fresh & Groovy,” was developed with creator and DJ Dennis Bauer, based on his established brand of the same name. It guides users through Zurich’s food, drinks, pop-up and lifestyle scenes, offering an interactive city experience that includes recommendations for dining, bars and emerging hotspots. Users can toggle between a personalized feed and an interactive map, discovering places through content and location.
The launch marks the beginning of a gradual rollout. In collaboration with Kingfluencers, naoo’s subsidiary and a leading influencer marketing agency in Switzerland, additional creators have been selected to build their own Worlds in the coming months. Alongside Dennis Bauer, these include Steve Merson and Kevin Lutolf. The initial creators have a combined reach of more than three million followers across social media channels, which naoo plans to channel into its ecosystem for organic growth.
Each World connects creators, communities and physical locations into a continuously evolving discovery experience. Local businesses such as restaurants, shops and event organizers can integrate their offers into thematically relevant Worlds, embedding local activations within a cultural and geographic context that feels natural to the user journey.
According to naoo, Worlds addresses the growing market for local digital activation. While existing platforms focus on either content or place discovery, naoo combines creators, communities, artificial intelligence and local businesses in a single experience, aiming to convert digital inspiration into real-world visits. The platform architecture is designed to be extended to new cities alongside strong local creators, with each new World bringing its own community, content and businesses, creating a scalable mechanism for international growth. Additionally, Worlds lays the foundation for future AI-native verticals such as shopping, travel, real estate and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, commented: “Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits.”
naoo AG is building a creator-led media and social interaction platform with a business model designed to connect digital attention to measurable real-world outcomes. The naoo platform features personalized content, gamification, a points-and-rewards system, and local incentives to drive visits to physical locations. Together with Kingfluencers, naoo combines platform innovation with expertise in creators, campaigns and brand storytelling. The company employs 41 people and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
For more information, view the original release on NewMediaWire.
