At the 2026 Annual General Meeting of naoo AG (Dusseldorf: NAO; ISIN: CH1323306329), held yesterday, shareholders voted unanimously in favor of all resolutions proposed by the Board of Directors. Representing 54.33% of the total share capital of CHF 5,561,277, the shareholders approved the consolidated financial statements for 2025 prepared under IFRS, which reported a net profit of CHF 334,000 for the financial year 2025. Additionally, the appropriation of retained earnings in accordance with the statutory financial statements of naoo AG was ratified.
The meeting also granted discharge to the members of the Board of Directors and Executive Management. Michel Pola was re-elected to the Board of Directors for a one-year term. In a key decision, FORVIS MAZARS SA, Zurich branch, was confirmed as the auditor for the financial year 2026, ensuring continuity in financial oversight.
This unanimous approval signals strong shareholder confidence in naoo AG's strategic direction. The company operates an AI-powered Social Discovery, Activation & Commerce Platform, designed to bridge digital engagement with real-world outcomes. Its ecosystem combines creator-led media, social interaction, and local activation, leveraging personalized content, gamification, and a points-and-rewards system to drive geographic relevance and merchant interaction.
naoo AG's business model focuses on connecting digital attention with measurable real-world results. Business customers can create tailored offers and incentivize visits to physical locations through naoo points, which users redeem for rewards. This approach is complemented by the company's subsidiary, Kingfluencers AG, the largest influencer agency in Switzerland and a key player in the DACH region, providing expertise in creator campaigns and brand storytelling.
The company continues to expand its ecosystem with proprietary creator-driven media formats, including vertical shorts and content hubs, to broaden reach and deepen engagement. With 41 employees across the group and a listing on the Düsseldorf Stock Exchange, naoo AG is positioned to capitalize on the growing convergence of digital and physical commerce. The strong shareholder support for the 2025 results and auditor confirmation underscores the company's financial health and governance stability as it pursues its innovative platform strategy.
