LoLo Care, a home care marketplace and coordination platform, has officially launched in North Carolina’s Triangle Region, covering Raleigh, Durham, and Chapel Hill. The service provides families with a new level of flexibility and choice in selecting and managing non-medical home care for their loved ones. With the aging population growing, this launch addresses a critical need for personalized in-home support.
Families can now choose independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that require contracts and minimum hours, LoLo Care allows bookings starting at just one hour, making it a cost-effective and convenient solution. The platform sets an hourly rate of $30, with $27 directly supporting caregivers, ensuring fair compensation. This transparency is a key differentiator in an industry often criticized for high markups and rigid structures.
Charles Petrini-Poli, Co-Founder and CEO of LoLo Care, emphasized the platform's mission: “LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips. Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The platform already boasts over 300 caregivers and is capable of serving thousands of families in the region. Caregiver profiles display identity-verification and background-check status, experience, ratings, and services, allowing families to make informed decisions. While same-day service is not guaranteed, most assistance can be arranged within a few hours, providing timely support when needed.
A central family coordination hub is a standout feature, designed to relieve the administrative burden on adult children. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. Whether siblings live in Wake County or across the country, the system provides shared visibility after every visit, removing the pressure of acting as a full-time care manager. This collaborative approach is especially valuable in today's geographically dispersed families.
The launch addresses a structural supply gap in the home care industry. By 2030, all Baby Boomers will be 65 or older, significantly increasing the caregiving burden on family members. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. Traditional agency models rely on manual coordination, high overhead, and office rent, leading to waitlists, missed visits, and high margin extraction. LoLo Care offers a more affordable alternative with tech-enabled coordination infrastructure, bridging this gap and making aging at home more accessible.
This launch marks the first step in LoLo Care’s nationwide expansion, with the service currently available exclusively in Wake County, including Raleigh and surrounding areas. By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine how families coordinate home care. The company’s mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work.
For more information or to book care, visit https://carelolo.com.
