Havana Roasters Coffee Companies Inc. (OTC: THRC) has opened its first licensed Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California. The cafe, located at 5931 Franklin Avenue, opened in a phased soft format, with a formal grand opening to be announced. The opening turns more than two years of lease acquisition, design, permitting, and build-out into an operating, revenue-generating store—the first under HRC’s license to HRC Hospitality Corp., through which the Company earns licensing fees and holds an equity stake.
The flagship brings an authentic Cuban Ventanita experience to a modern cafe, featuring the Company’s artisan-roasted cafecito, colada, cortadito, and café con leche; a scratch bakery making pastelitos and traditional desserts on site; and a sandwich bar serving Cuban classics built to order. A walk-up window is designed to extend service into evening and late-night hours on one of the busiest corridors in the Hollywood Hills Franklin Village area of Los Angeles. The café is operating with a limited menu and controlled volume while the team fine-tunes systems and training under real customer conditions, with the full menu and extended hours to follow.
“We didn’t spend two years building this store to open it quietly - we opened it carefully,” said Gabriel Martinez, Chairman and CEO. “Miami taught the country what Cuban coffee is. Hollywood is where we introduce it to the rest of the world - one window, one cup, and one customer at a time.”
The opening marks a structural change for the Company: the HRC brand is no longer only licensed, roasted, and distributed, but experienced directly by consumers—and contributing through licensing fees and equity participation. Management believes the flagship advances four strategic objectives: proof of concept, validating consumer appeal beyond South Florida in the nation’s second-largest media market; a replicable template, the standardized format required for a credible franchise offering; a product laboratory, a venue to test packaged goods, single-serve, and ready-to-drink concepts before wholesale commitment; and brand visibility, a Hollywood flagship generating earned media and awareness that support every other channel.
For shareholders, the move could signal a new revenue stream and a test of the brand’s scalability. The Company’s multi-channel growth strategy is designed to scale the Havana Roasters Coffee® brand across wholesale, retail, franchise, and e-commerce markets. More information is available at thehrccompanies.com. The original release can be viewed on www.newmediawire.com.
