FG Brands, a self-care and wellness platform, has announced a national rebrand of its flagship franchise, formerly known as LA Bikini, which will now operate as Bare&Sol. Effective June 1, all locations have adopted the new name, supported by a refreshed brand identity, expanded service offerings, and an enhanced digital presence. This rebrand reflects years of growth and positive guest feedback, positioning Bare&Sol as a leading beauty and wellness franchise opportunity.
The new Bare&Sol brand combines two high-demand beauty wellness routines—expert hair removal and airbrush spray tanning—under one roof. This unique combo creates two distinct revenue streams for franchisees, a model that CEO Jan Zalud says is built for today's discerning consumers. “We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” Zalud stated. “With more than one million Brazilian sugaring wax services performed to date, we’ve perfected sugaring hair removal and combined it with the addition of professional airbrush tanning, creating the only membership-driven franchise model that focuses exclusively on the delivery of these specific services.”
Bare&Sol's core service line, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and customized by trained estheticians. Together, these services position Bare&Sol as a full-service skin-wellness destination, capitalizing on growing consumer interest in ingredient-conscious and personalized care, particularly among Millennial and Gen Z demographics.
The rebrand also introduces a reimagined studio design, moving away from the clinical feel traditionally associated with hair removal studios. New and future Bare&Sol studios will feature clean lines, warm textures, and a calming, modern aesthetic designed to elevate the consumer experience. This transition signifies a bold new direction aimed at serving the beauty consumer of today.
FG Brands, which also owns Facial Collective, operates as a self-care and wellness franchise platform. The company was founded on the principle of delivering an exceptional guest experience while driving strong unit-level economics for its franchise owners. For more information about memberships or to book appointments, visit https://bareandsol.skin. Details on becoming a Bare&Sol franchisee are available at https://fgbrands.co.
The rebrand marks a significant milestone in FG Brands' evolution, challenging the traditional waxing salon experience with a model built for where beauty is going. By focusing on consumer-driven trends and offering a membership-based approach, Bare&Sol aims to empower people to feel powerful and confident in their own skin while providing franchisees with a differentiated opportunity in the growing beauty and wellness sector.
