FG Brands, the franchise platform behind Bare&Sol™ and facial collective®, has opened the beauty and wellness franchise industry's first dual-concept studio in Birmingham, Alabama's Mountain Brook community. The studio, located in Cahaba Village Plaza, has served the Birmingham area since 2013, initially as LA Bikini before FG Brands' acquisition and subsequent rebrand to Bare&Sol™. As part of the transition, the studio relocated within the same center and underwent a complete remodel, adding facial collective® as a co-located sister brand. This marks the first studio of its kind in the franchise industry.
The dual-concept model brings together complementary services: facial care from facial collective® and hair removal and airbrush tanning from Bare&Sol™. The single location now serves more than 1,000 members across both brands, with a significant portion holding memberships in both. This built-in convenience is reflected in the studio's opening membership numbers, demonstrating the synergy of offering these services under one roof.
For prospective franchisees, the Birmingham studio serves as a working proof of concept. It showcases how a dual-concept territory can deliver two recurring-revenue membership brands sharing one lease, one team, and one base of foot traffic. Jan Zalud, CEO of FG Brands, emphasized the strategic advantage: “Birmingham shows exactly what we set out to build with this dual-concept model. This studio has been part of its community since 2013, and rather than start from scratch, we were able to reinvest in a proven location, remodel it, and bring facial collective alongside Bare&Sol under one roof. What makes this work is that each brand stays independent - facial collective focused on face care and aesthetics, Bare&Sol focused on hair removal and airbrush tanning. Neither one dilutes its expertise or identity by bolting on services outside its lane, which is a trap a lot of brands fall into as they try to grow. Guests get the convenience of both under one roof, and franchisees get two focused, proven businesses instead of one that's spread thin. We're excited to offer this same opportunity to franchisees across the country.”
The franchise opportunity leverages the membership-based business models of both brands, where recurring monthly revenue drives strong unit-level economics. By combining service lines, franchisees can capitalize on the growing demand for self-care and wellness services, offering a unique value proposition in the beauty and wellness franchise space.
Bare&Sol™, formerly LA Bikini, provides expert hair removal and airbrush spray tanning services, creating two distinct revenue streams for owners. The brand is founded on expert-level care, skin-loving ingredients, and an inclusive experience. facial collective® is a modern, open-concept facial studio offering professional skincare and facial treatments, including injectable regimens, with a scalable business model. Together, these brands form FG Brands, a self-care and wellness franchise platform designed to make people feel confident in their own skin.
The launch of this dual-concept studio in Birmingham represents a significant development in the franchise industry, offering a new blueprint for ownership that maximizes efficiency and customer convenience. As FG Brands extends this model nationwide, it could reshape how beauty and wellness franchises operate, providing a template for co-located brands to thrive under a single roof. For more information on becoming a franchisee, interested parties can visit Bare&Sol franchising, facial collective franchise, or FG Brands.
