Digible, a leading multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, creator of premium apartment websites built exclusively for multifamily. Together, the two companies aim to help multifamily teams better activate, configure, and understand the Jonah Data Layer (JDL). The JDL, a feature introduced by Jonah last year, gives clients access to more meaningful website data when properly activated through Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data can be the difference between guessing what is happening on a website and understanding how renters are actually engaging with it. By pairing Jonah's website functionality with Digible's expertise in search engine optimization (SEO), qualified traffic generation, analytics configuration, and performance reporting, clients gain a clearer view of how their websites are working, where performance is strong, and where smarter optimization can move the needle.
Through the collaboration, Digible will provide client education, activation support, Google Tag Manager (GTM) guidance, Google Analytics 4 support, and reporting assistance to help multifamily marketing and ownership teams better understand what their Jonah websites are telling them and what to do next. Shannon Montoya, Director of Organic Media at Digible, noted, "Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?' This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked closely with Jonah for more than a year to better align Jonah website capabilities with Digible's SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, stated, "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions."
Digible helps clients move beyond simply collecting website data and start using it to understand visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. The collaboration creates a stronger connection between website measurement and marketing strategy, giving multifamily teams the insight they need to attract better-fit renters, optimize digital performance, and make smarter decisions with confidence. For more information on Digible's Jonah Data Layer support, visit their page on how the Jonah Data Layer works.
