A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has completed its acquisition of Hedia, an Israeli retail media company with fiscal 2025 audited revenue of approximately $20 million. The acquisition combines A2Z Cust2Mate's smart cart technology, digital in-store retail media inventory, shopper journey data and measurement capabilities with Hedia's advertiser relationships, sales organization and campaign execution capabilities. Hedia will continue operating under its existing brand, with Meron Gal remaining CEO and Ofer Gal remaining chairman.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) paid approximately $8.4 million in cash and issued 833,333 restricted common shares at closing, with approximately $7 million of the cash consideration expected to be funded through a commercial bank term loan. The sellers are eligible for up to approximately $6.7 million in additional performance-based cash consideration tied to agreed targets for 2027 and 2028. Based on Hedia historical financial results, A2Z estimates Hedia would have contributed approximately $2.3 million in annual adjusted EBITDA. To view the full press release, visit https://ibn.fm/oQnFb.
This acquisition matters because it significantly expands A2Z Cust2Mate's retail media business, creating a more comprehensive connected in-store commerce platform. By integrating Hedia's advertiser relationships and campaign execution with A2Z Cust2Mate's AI-powered Smart Cart, retailers and brands can engage shoppers at the point of decision, deliver targeted retail media and measure impact closer to the point of purchase. The deal positions A2Z Cust2Mate to capture a larger share of the growing retail media market, which is increasingly important as physical stores become digital touchpoints. For the industry, this consolidation signals that in-store retail media is a key battleground for engaging consumers and monetizing the physical store.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) is transforming in-store retail through a connected in-store commerce platform that brings together shopper engagement, retail media, data and in-store intelligence. At the center of its platform is its AI-powered Smart Cart, which creates a continuous digital connection with shoppers throughout the in-store journey. The platform enhances and simplifies shopping, enables retailers and brands to engage shoppers, delivers targeted retail media and offers at the point of decision, and captures real-time data and intelligence on in-store shopper behavior. Retail media is a growing part of A2Z Cust2Mate's business, building on its digital in-store touchpoints, media inventory, shopper journey data and measurement capabilities. A2Z Cust2Mate combines advanced software, AI, computer vision and purpose-built hardware in a modular platform designed for enterprise-scale deployment and chain-wide operations. The company works with retailers, brands and partners across multiple markets to bring connected, data-driven personalized experiences to physical stores and create new opportunities for revenue growth, retail media monetization, operational efficiency and loss mitigation.
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