The Mendez National Institute of Transplantation Foundation has launched its 2026 national television and radio public service announcement campaign, designed to educate the public about kidney disease prevention and the importance of organ transplantation while inspiring more Americans to become organ donors. The multi-platform campaign will air nationwide throughout 2026 on broadcast, cable, streaming, and radio outlets, reaching diverse audiences across the United States. Through powerful storytelling and clear calls to action, the PSAs highlight the real-life impact of kidney disease and transplantation on patients, families, and communities.
This year's campaign features an influential group of spokespeople lending their voices and visibility to the cause, including Academy Award–nominated actor Eric Roberts, Academy Award–winning actor Wes Studi, and cult film and action star Michael Pare. Each brings a unique perspective and passionate commitment to raising awareness about kidney disease prevention and the urgent need for organ donors. "Every donor has the potential to save and heal multiple lives," said Nicole Mendez, Executive Director of the MNITF. "With the support of these remarkable artists, we are able to reach broader audiences and deliver a message of hope, compassion, and action."
The 2026 PSAs feature compelling narratives that emphasize generosity, second chances, and the critical need for donors. The campaign aligns with MNITF's ongoing mission to expand access to vital healthcare information, support transplant education, and improve outcomes for patients awaiting lifesaving transplants. In addition to broadcast placements, the campaign will be supported by digital outreach and community engagement efforts, extending its reach and impact beyond traditional media channels. "Our goal is to ensure that more families never have to hear the words 'there is no organ available,'" Mendez added. "Public awareness is a critical step toward saving more lives."
The campaign represents a significant effort to address the ongoing organ shortage crisis in the United States, where thousands of patients remain on waiting lists for life-saving transplants. By leveraging celebrity influence across multiple media platforms, the foundation aims to make organ donation a mainstream conversation and encourage more people to register as donors. For more information about the campaign or to learn how to become an organ donor, visit https://mnitf.org/. The foundation's work focuses on advancing through research, education, and innovation in organ transplantation, with public awareness initiatives being a crucial component of their strategy to improve transplant outcomes nationwide.
