Comcast will participate in the 49th annual ClovisFest & Hot Air Balloon Fun Fly in Clovis, California, on September 28-29, 2024, featuring the California debut of its Xfinity Rewards branded hot air balloon. This appearance goes beyond promotional spectacle, representing the telecommunications company's dedication to enhancing customer experiences and supporting community development through its Project UP initiative, a $1 billion effort focused on advancing digital equity, fostering economic mobility, and creating opportunities for future innovators.
Justin Minniti, Area Vice President at Comcast in California, emphasized the significance of their participation, stating that involvement in ClovisFest provides an excellent opportunity to engage with customers and the wider community in a meaningful way. This engagement extends beyond the visual appeal of the balloon, as Comcast plans to offer interactive experiences and giveaways at their Xfinity booth during the event. The Clovis Chamber of Commerce has welcomed Comcast's participation, with President and CEO Greg Newman highlighting the event's importance to local businesses and its status as a cherished tradition for Central Valley families and visitors.
The Xfinity Rewards program, which the balloon promotes, offers Comcast customers access to exclusive benefits, experiences, and discounts. Attendees at ClovisFest will have the opportunity to sign up for the program and learn about its tiered membership system that rewards customer loyalty with increasingly valuable perks. The hot air balloon itself stands 85 feet tall and features eight three-dimensional hearts, each measuring 23 feet in height, constructed from over 1,234 pieces of material, showcasing the intricate work involved in creating this unique promotional vehicle.
Comcast's participation aligns with its broader corporate strategy of combining technological innovation with community engagement. The company's presence serves multiple purposes: promoting its rewards program, demonstrating commitment to local communities, and showcasing its role in advancing digital equity through Project UP. For festival-goers, the Xfinity Rewards hot air balloon offers more than just visual appeal, providing an opportunity to engage with one of the nation's largest telecommunications companies on a personal level and learn about services and programs that could directly benefit them.
As Comcast continues to expand its community outreach efforts, events like ClovisFest provide a platform for the company to demonstrate its commitment to both technological advancement and community support. The introduction of the Xfinity Rewards hot air balloon to California marks a significant milestone in Comcast's ongoing efforts to create meaningful connections with customers and communities. Interested individuals can learn more about the Xfinity Rewards program by visiting https://xfinity.com/rewards or through the Xfinity App.
