G6 Hospitality, the parent organization of Motel 6 and Studio 6, has demonstrated substantial corporate growth in 2025 by securing over 150 new corporate clients through strategic business development efforts. The company conducted more than 500 meetings with potential and existing corporate accounts nationwide, resulting in significant expansion across multiple industries. The hospitality franchisor has achieved a remarkable ~26% revenue increase in the first quarter of 2025 compared to the same period last year.
By adding approximately 50 new corporate accounts monthly since January, G6 Hospitality has focused on targeting businesses in construction, transportation, agriculture, and other sectors with annual booking potential ranging from $15,000 to over $1 million. CEO Sonal Sinha emphasized the strategic importance of diversifying their client base, noting that these corporate relationships create consistent occupancy across their network. The company's franchise partner Natson Hotel Group experienced over 200% growth in corporate revenue during the first quarter of 2025.
Corporate clients benefit from multiple advantages, including discounts averaging 10-12%, 30-day credit facilities, dedicated customer service, and streamlined booking processes through the My6 app and website. These corporate profile codes provide automatic discounts and multiple booking channels, enhancing convenience for business travelers. The company continues to pursue additional corporate opportunities by re-engaging former clients and extending contracts with existing 2024 accounts.
With nearly 1,500 economy lodging locations across the United States and Canada, G6 Hospitality remains committed to making hospitality accessible through responsible business practices. The organization's strategic corporate growth aligns with its recognition in the 2024 Entrepreneur Franchise 500® report, where Motel 6 ranked among the top 50 franchises. This achievement, coupled with being named a 2024 Leader in Diversity by Dallas Business Journal, underscores G6 Hospitality's commitment to exceptional service and inclusive business development.
