ServiceUp Appoints Amit Shrivastava as Chief Product Officer to Lead AI-Powered Vehicle Repair Transformation

ServiceUp has appointed Amit Shrivastava as Chief Product Officer to lead the company's next-generation vehicle repair ecosystem, marking a strategic move to accelerate the transformation of the $200B+ fleet and insurance repair industry. The appointment was facilitated by Bearhug Recruiting, a boutique executive search firm specializing in venture-backed technology companies. Shrivastava brings extensive experience in AI-first product vision and scaling complex platforms, having previously served as the founding product leader at Twin Health where he helped grow the company from concept to a $1B+ valuation. His background includes roles at Castlight Health and Intel, providing him with deep expertise in mobile-first, AI-augmented platforms and global product leadership.

"With this hire, ServiceUp gains the exact type of leader who can turn operational complexity into product-led scale," said Kraig Ward, Managing Director at Bearhug Recruiting. ServiceUp CEO Brett Carlson added that Shrivastava's ability to tackle complex problems and build for scale makes him ideal for the company's current growth phase. In his new role, Shrivastava will oversee product, design, and engineering at ServiceUp, working to accelerate delivery, strengthen infrastructure, and scale adoption of the company's AI-powered orchestration platform nationally. The appointment comes as ServiceUp scales toward $100M+ in revenue, backed by $55M in Series B funding from PeakSpan Capital and other strategic investors.

ServiceUp's platform combines software, logistics, and service operations into a single solution that streamlines the entire repair lifecycle from pickup to drop-off. The company aims to modernize vehicle repair and maintenance for fleets and insurance carriers by leveraging artificial intelligence to improve visibility, efficiency, and intelligence across the repair ecosystem. This appointment matters because it signals ServiceUp's commitment to product-led growth at a critical juncture in the industry's evolution. The $200B+ fleet and insurance repair market has historically been fragmented and inefficient, creating significant opportunities for technology-driven consolidation and optimization.

Shrivastava's appointment represents more than just an executive hire—it reflects ServiceUp's strategic positioning to capitalize on industry-wide transformation. His experience scaling Twin Health from concept to billion-dollar valuation demonstrates precisely the type of growth trajectory ServiceUp seeks in the repair industry. The implications extend beyond ServiceUp's immediate growth to potentially reshape how commercial fleets and insurance carriers manage vehicle maintenance. By applying AI to orchestrate complex repair workflows, ServiceUp could establish new standards for operational efficiency in an industry that has been slow to adopt modern technology.

"I'm thrilled to join ServiceUp at a time when an entire industry is ready for a complete transformation," Shrivastava stated. "By leveraging AI, ServiceUp is uniquely positioned to lead that change and build a platform that sets new standards for keeping the world's commercial fleets on the road." This statement underscores the broader significance of this appointment: it represents a bet that AI-powered platforms can fundamentally rewire how vehicle repair ecosystems operate. As ServiceUp scales toward $100M+ in revenue with substantial venture backing, Shrivastava's leadership could determine whether the company becomes the dominant platform in a massive, underserved market.