Scroll&Swoon Appoints Yao Wen as Production Designer for Vertical-Format Series Carole's Regrets

Scroll&Swoon, LLC has announced the appointment of production designer Yao Wen to lead the visual design for its upcoming vertical-format series Carole's Regrets, scheduled for production from October 1, 2028 through December 15, 2028. The series will be distributed on leading short-form content platforms Vigloo and Goodshort, reinforcing Scroll&Swoon's reputation for pushing the boundaries of digital cinematic storytelling. As Production Designer, Yao Wen plays a pivotal creative role in defining the series' aesthetic identity and design philosophy.

Her responsibilities encompass concept development, art direction, and the creation of modular, adaptable set environments optimized for vertical storytelling. Collaborating closely with producers Arwen (Ziyu) Wang and Jocelyn Koo, and Academy Award-winning director Rommel Villa, Wen oversees every stage of design execution—from initial visual concept briefs and mood boards to lighting design, materials selection, and set dressing throughout the shoot cycle. Wen's leadership contributes to the series' innovative production model, which emphasizes modular design frameworks capable of evolving across brands, genres, and campaign cycles.

By implementing scalable art direction systems, she ensures that Scroll&Swoon's signature visual tone remains consistent across its portfolio while maintaining agility for new seasonal and commercial clients. Producer Arwen (Ziyu) Wang noted that Wen brings an intuitive architectural precision and emotional clarity to her design approach, with her ability to shape physical spaces that both reflect character psychology and streamline production efficiency making her work invaluable to their 2028 slate.

Producer Jocelyn Koo emphasized that Carole's Regrets is a deeply modern, emotionally intelligent narrative meant for the mobile screen generation, with Wen's designs giving that narrative a vivid, cinematic language that feels both expansive and intimate. Wen's design process continues beyond production into post-production, where she oversees visual audits, brand alignment updates, and the long-term maintenance of Scroll&Swoon's design assets.

Her work ensures that Carole's Regrets not only elevates the artistic standard of vertical cinema but also sets a model for sustainable, high-value production design in digital-forward storytelling. For Scroll&Swoon, Carole's Regrets represents a key milestone in its evolving creative ecosystem, uniting a distinguished international production team within Los Angeles's thriving independent content community. The appointment signals the growing importance of specialized production design talent in the rapidly expanding vertical content market, where visual storytelling must adapt to mobile viewing habits while maintaining cinematic quality.