Stanford Continuing Studies Announces Winter 2026 Digital Marketing Course with Industry Expert
TL;DR
Jason McDonald's Stanford course provides a competitive edge by teaching SEO, social media, and Google Ads strategies that help businesses outperform rivals in digital visibility.
The ten-week course covers five core areas including SEO, social media marketing, content creation, online advertising, and AI tools through structured weekly sessions and practical projects.
This course empowers individuals and small businesses with digital marketing skills that can drive sustainable growth and economic opportunity in today's connected world.
Learn cutting-edge digital marketing from a Stanford instructor, exploring AI tools and creating real marketing plans in an interactive online format starting January 2026.
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The Jason McDonald Consulting Agency has announced enrollment for Dr. Jason McDonald's Winter 2026 course through Stanford Continuing Studies. The ten-week course titled "Digital Marketing: Social Media, SEO, Content, and Advertising" will begin in January 2026, with enrollment opening December 1, 2025. Dr. McDonald emphasized the timing of the course, noting that the post-holiday period is ideal for businesses to improve their digital marketing strategies.
The course offers practical lessons spanning SEO to AI tools, featuring 2.5 hours of live video weekly, office hours, quizzes, and a hands-on project. Classes will meet Tuesday evenings from 6:00 to 7:30 pm PT starting January 12, 2026, with recordings available for global participants. The curriculum covers five essential areas of modern digital marketing. Social media marketing focuses on navigating platforms like Facebook, Instagram, X, and LinkedIn through content strategies and community building.
SEO instruction includes on-page, off-page, and technical optimization alongside content marketing integration. Content marketing explores storytelling through blogs, podcasts, webinars, and ebooks to engage audiences and drive conversions. Online advertising components address PPC, display ads, and paid social media campaigns with emphasis on targeting, budgeting, and ROI measurement. The AI for marketers segment teaches leveraging latest AI tools to enhance efficiency, personalization, and content creation.
Students develop an original digital marketing plan integrating strategies across all channels, preparing them for real-world application in the evolving industry. The course addresses the critical importance of digital marketing proficiency for business survival. Companies neglecting SEO, social media, and Google Ads risk losing competitive advantage, as these channels form the foundation of sustainable growth. SEO ensures discoverability when customers search, social media shapes reputation and engagement, and Google Ads provides precise reach to high-intent audiences.
Businesses mastering these tools gain measurable advantages, while those ignoring them face declining visibility and revenue. The course represents a significant opportunity for professionals seeking to enhance their digital marketing capabilities through structured education from an industry expert. Interested individuals can find additional information at https://jasonmcdonald.org/.
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